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Well they certainly don't have a problem charging everybody for Food network, Oxygen, Lifetime, a couple of spanish speaking stations and many others who are clearly just as much of a niche station as the BTN. I am guessing the demand for those stations isn't much higher than the BTN.
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Please. The NFL network is a very desirable addition, yet they continue to refuse to add it. They are notorious for refusing to pick up channels, this is no different.
How is it the other companies, especially those with smaller budgets, are able to add the BTN, yet TWC can't? It's a personal choice, and one driven by greed.