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If you think Zook is not selling in a negative way than you and I will have to disagree. He may not bad mouth other schools, but he will put more pressure on a kid than should be legally allowed. I've got a number of first hand stories of that type of behavior and most of the time the kid caved under the pressure.
Personally, I don't care for his method. However, it is very successful when it comes to dealing with the mind of a 17 or 18 year old kid.
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