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Also good points. I'll agree with you that expansion is a bad idea in the first place, and that adding Notre Dame would suck. I think though if you want to add based on expanding geographically and financially, Syracuse and Missouri would be better options, and the only ones that approach the "Big Ten Profile".
Good point about OB, but adding a coach from a certain region to boost recruiting is a totally different animal than what you're proposing. Coaches directly impact recruiting - the do the scouting and make the pitch. Being on TV is a secondary factor. It raises consciousness in the region, but it doesn't have near as strong an impact as pounding the pavement and building a strong network - something which can be accomplished without being on TV in a certain region (even though it may be tougher, admittedely).
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