Memphis' Derrick Rose Should Send David Stern A Thank You
Derrick Rose might not have been happy when he heard that he would be forced to pick a college for a year as part of being the second class to endure the NBA's new 19-year-old draft rule.
But we here at CNBC SportsBiz have calculated that Derrick Rose will be gratified to know that his one year at the University of Memphis was probably worth at least $10 Million more to him.
Why? Because Rose is clearly this year's winner of the one and dones. That doesn't mean that Rose is necessarily the top pick in the NBA Draft. It just means that his trip to college likely helped make him more than any other.
Take, for example, what happened last year. Greg Oden might have been picked first in the draft last year, but we kind of expected that. Therefore, the winner of the one and dones was Kevin Durant, who wasn't on the radar at the beginning of the season, got picked second and had the second largest rookie shoe deal negotiated for him following a guy named LeBron.
Oden wasn't even the number two beneficiary last year, at least according to my calculations. His high school and college teammate Mike Conley, who wasn't really tabbed as a one and done to start to season, played into the National Championship game last year and signed a fat contract as the fourth overall pick, taken by Memphis Grizzlies.
It's hard to say where Rose might have went had the rule not have existed--each guru has his own site -- but let's say, for argument sake, a pre-college Rose would have gone third. Where does he go after tonight's Championship Game? Possibly first. Possibly second. Maybe third. But the fact is that this tournament has given him a great marketing platform that The likes of O.J. Mayo and Michael Beasley obviously won't realize.
So before we even start with projecting how far Rose rose and how his rookie scale might have jumped up, I'm saying his shoe deal over a six year contract is up $10 million from the tourney alone. Tonight is a great opportunity for a kid like Rose as a guy like Carmelo Anthony has proven in years past.
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Memphis' Derrick Rose Should Send David Stern A Thank You - Sports Biz with Darren Rovell - MSNBC.com