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I think that McCain is grabbing a clear edge early on to define the debate of ideas. Obama better add something of substance to his "third term argument".
If I were Obama, I would wait until October and then unleash an incredible "which McCain are we to believe" campaign, showing McCain flipping and flopping on various issues. There's a lot out there. Then you catch him in the final debate just like Ronald Reagan did, "uh, John, there you go again."
From the marketing angle, I think the early lead has to go to McCain. He is doing just fine.
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