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The more I think about this move the more I like it. For the bills there is no downside. They haven't made the playoffs in the last 8 years or so and in the league you either make the playoffs or you don't and it doesn't matter if you are 7-9 or 0-16.
Best case the bills gain tv exposure (which they haven't had in years), increase season ticket sales, increase merchandise/jersey sales, and fwiw become semi-relevant.
Worst case the bills still don't make the playoffs.
At least they are taking a chance and making a move to get better.
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