Thread: tOSU sells sports media rights to IMG College and RadiOhio for $110 million
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Old 03-30-2009, 01:38 PM
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A little more info from a Dispatch article.

Dispatch

Quote:
College athletics: OSU getting richest multimedia contract

...

The agreement comes as RadiOhio marks its 25th year broadcasting Ohio State sports programs, said Dave Van Stone, president and general manager of RadiOhio.

"Listeners won't notice a change, which is good," he said. "We're still going to have the same people doing what they've been doing -- the same good stuff."

Van Stone said the agreement provides "a one-stop resource for everything" related to advertising and sponsorships for Ohio State athletics.

OSU's current contract with RadiOhio runs through 2015. The new agreement supersedes that, running from July 1 through 2019.
RadiOhio is an affiliate of The Dispatch Printing Company, which publishes

The Dispatch. RadiOhio is a member of the Dispatch Broadcast Group, which includes the Ohio State Radio Sports Network, WBNS-AM and WBNS-FM, the Ohio News Network-Radio and the Radio Sound Network. Other members of the Dispatch Broadcast Group are WBNS-TV (Channel 10), the Ohio News Network, and WTHR-TV and the SkyTrak Weather Network in Indianapolis.

Smith also said fans won't notice much difference, save for a LED ribbon board, an electronic messaging device for advertisers, likely to be installed in Ohio Stadium.

Cont'd ...
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