I sent this with a couple of other ideas to Clarity in PM - I'm editing a little as the preliminary paragraphs will otherwise have a false context.
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My thought on your recent message is that it is time to take a realistic appraisal of your needs and the needs of the site; with greater weight being given to the former than the latter.
To the extent that banner ad impressions can help you in defraying administrative and upkeep expenses I suppose they have value. I do not mean to bad mouth an idea, make it still-born if you will, it is my contention that your needs, beyond site and network fees, will be far from covered by such a program. Note, I am not saying do not do this. What I am saying is that you may not see the full relief you need by such a set of measures.
EDIT: Thus, the other measures we willingly take to help site upkeep - and other personal needs should not stop, they should complement your new cash stream for they will be needed.
So, in summary, if it helps the site, and helps you defray costs, then go for it. We (OK, I) will depend on you to implement this with good taste and wish you luck in getting the highest rates and largest number of impressions. I would urge that other means of support be developed that are also dependable, do not dun the same members of this Buckeye congregation, and yield what you deserve from this, your
(our) creation.
EDIT: Before sharing those "other" ideas I'd like a few folk to review a simple-minded pitch I made to Clarity - a trial balloon that may be a long time in coming into being. Till then, or even after those "other means of support" develop, I and, I can tell from the foregoing, many BPers will still chip in a manner that we see fit. Hope you don't mind 