In 2001, I worked for a company, who's corprate office was in Columbus.
The VP came to our office, in Indiana. He asked me if I was a Buckeye because I had a Buckeye Screen saver. I told him of course, we would talk Buckeye football every time we were on the phone.
Closer to the National Championship game, he sent me The Ohio Battle Cry and told me to play it every 20 minutes.
My co-workers hated me. I would just sit back and smile. 'Hey when the VP of a company tells you to play something...you play it.'