06-27-2007, 11:40 AM
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Everything we do is dictated by motive
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Join Date: Apr 2004
Posts: 31,187
Points: 247,944.56
Bank: 15,249.73
Total Points: 263,194.29
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ABJ
Quote:
Endorsements, success await Durant in NBA
Texas star is expected to be one of top picks in this year's draft
By Chip Brown
Dallas Morning News
DALLAS - At 18 years old and still too antenna-thin to bench-press 185 pounds, national player of the year Kevin Durant didn't even have a driver's license until two weeks ago.
In the world of product placement, however, those story lines can be developed.
The possibilities are endless.
Picture a commercial for Schwinn or Sprite featuring Durant riding a bike with a banana seat and handlebar tassels to an NBA game in his Portland Trail Blazers or Seattle SuperSonics uniform. He smiles and waves at his teammates as they look at him, puzzled, from their Mercedes.
Continued......
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