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How is it that journalism should be "creative"?
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The act of writing, whether it's a novel or a news article, is in and of itself 'creative'. I think XP was merely using the term 'creative work' as a synonym for 'article' or 'piece' -- other terms often used to describe work written/created by journalists. In that case, XP's usage was entirely proper, and in no way connoted 'spin' or 'fabrication'.
XP was being helpful. Don't bite the hand, Irish.