When I mentioned cable deregualtion, here is another problem for the cable companies. Cable companies spend millions to special interest groups to lobby in their behalf to prevent a la carte programming. This would benefit the consumer and slice the gravy train enjoyed by the cable industry. Consumers could get what programs they wanted and not get stuck with the "bundle" garbage forced upon them by the cable companies.
But now the cable companies have painted themselves in a corner. They are doing the thing they advocate against, forcing the NFL Network and now the BTN into a a la carte situation. They can't have it both ways and now the FCC is starting to notice.
MediaPost Publications - Cable Operators Must Carry Big Ten Or Lose Subs - 08/24/2007