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From the little I know about Murdoch, he's a mean, shrewd, tough as nails sonuvabitch who could give a [censored] if you ever see an Ohio State football game until he's milked it for all the money he can. The whole industry has really heated up over telephones/cable/internet rights and getting customers on contracts and you have about six major players vying for a [censored] pot full of money and the right to put their hand in your pocket once a month for the rest of your life. BTN isn't even a pebble in Murdoch's shoe even though it sounds like amputation to you and other Big Ten fans.
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I think this is dead on as far as News Com is concerned. The fans big hope is that the Big Ten does have 51% interest in the BTN. That means guys like Gene Smith, Jim Tressel, Gordon Gee and their equivalents at other schools have a voice. Perhaps that is where we the fan should be applying the pressure.