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Originally Posted by OSU SPORTS
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This has less to do with a sudden realization of their negotiating position and more with a gradual realization of their carefully laid plans. This, albeit a tad earlier than I predicted, is the start of a cascade of agreements that I and others could see coming a mile away...
Quote:
Originally Posted by DaddyBigBucks
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To reiterate Oh8ch's spot-on analysis; DirecTV airing BTN is just rearranging the money in Murdoch's pockets. BTN charging more than cable companies want to pay is simply Murdoch's means of recruiting more DirecTV customers. At some point, probably right after the season starts, the marginal benefit of more customers will be outweighed by the marginal loss of advertising revenue. Whenever that point is reached, BTN will lower their price and come to an agreement with the remaining hold-outs (cable companies).
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Perhaps a vBet is called for. When will Time Warner in Columbus begin to carry the BTN? You can bet the vHouse it will happen before the end of September...
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