I generally support the idea behind BTN. It was one way to address the advantage that Notre Dame has in a dedicated national network for all home games... which allows the Irish to schedule the academies and still get national exposure for a tier 2 game.
If
OSU weren't playing YSU, Akron and Kent State they could enjoy at least regional coverage. Unless there's a possible upset in the making those three games won't draw dick in the market outside of Ohio.
In that sense buckeye fans are up against it. It's not a very good product to sell for a national marketer (T-W Cable) In fact there is only one game offered by the Big 10 this week that has the hope of drawing outside the market and that's Wisconsin - Washington State.
From a schedule point of view, this was a weak year to push the idea... imagine if the league were dangling,
OSU - Texas, Michigan - Notre Dame and Penn State - Nebraska and saying sign or go [censored] yourself.
What intrigued me about the BTN was the chance for the schools other than
OSU - Michigan - Penn State to get some semblence of top three money and exposure for their programs. In that sense I saw it as a way to save Northwestern and help Indiana. Indeed, those two schools especially have the most to gain from a successful BTN program and the top three the most to lose if it tanks.