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According to the New York Times, the Big Ten is seeking a staggering $1.10 per subscriber in the conference's eight states (by comparison, the NFL Network as of last year was seeking 70 cents per head nationally) and 10 cents elsewhere.
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So, the BTN wants $0.40 more per subscriber then the NFL Network in only eight of 50 states, and $0.60 less than NFLN in the remaining 42 states...and keep in mind that the huge NYC and LA markets are in the $0.10 per subscriber states. That doesn't sound "staggering" to me, but rather quite reasonable.