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How to start lobbying?
The first thing you'll need to do is go to the Universities and speak to the ADs, Presidents, and Band Directors, and tell them to start playing commercial jingles during half time. Maybe have the bands spell out a script Dr. Pepper on the field or something.
Otherwise, that day is gone. Networks need the money from presenting the Dr. Pepper Halftime Report, Presented by Dr. Pepper ... or Craig James's opinions, sponsored by Tampax.
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