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  #1 (permalink)  
Old 05-04-2008, 01:11 AM
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Worst Marketing Campaign Ever? (Papa John's)
You Cleveland fans might want to boycott Papa John's.

Papa Johns Gets Blowback For LeBron Crybaby Shirts | NBA

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  #2 (permalink)  
Old 05-04-2008, 02:17 AM
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Eh, I'll boycott them because their pizza is [censored], not because of some teeshirt.
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Old 05-04-2008, 09:50 PM
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Papa John's to offer Cleveland residents 23-cent pizzas
CLEVELAND -- Papa John's Pizza issued an apology to Cleveland and the Cavaliers for making T-shirts with LeBron James' number and the word "crybaby" under it.
To apologize, Papa John's will sell Cleveland residents a large, one-topping pizza for 23 cents on Thursday. The 23 is an homage to James' jersey number. The company also will donate $10,000 to the Cavaliers Youth Fund.
The pizza chain's T-shirts were featured during the Cavs' games against the Wizards on Friday in Washington. Wizards fans taunted the Cavs, who won the payoff series that night in Game 6.
The shirts started after James complained about hard fouls, and Wizards center Brendan Haywood called him a crybaby.

Entire article: ESPN - Papa John's to offer Cleveland residents 23-cent pizzas - NBA
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Old 05-04-2008, 09:53 PM
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If not the worst marketing campaign, it's definitely the dumbest. Not much good can come out of mocking the NBA's most recognizable athlete.
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  #5 (permalink)  
Old 05-04-2008, 09:55 PM
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Quote:
Originally Posted by NFBuck View Post
Eh, I'll boycott them because their pizza is [censored], not because of some teeshirt.
Agreed...
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Old 05-04-2008, 10:09 PM
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Quote:
Originally Posted by ScriptOhio View Post
CLEVELAND -- Papa John's Pizza issued an apology to Cleveland and the Cavaliers for making T-shirts with LeBron James' number and the word "crybaby" under it.
To apologize, Papa John's will sell Cleveland residents a large, one-topping pizza for 23 cents on Thursday. The 23 is an homage to James' jersey number. The company also will donate $10,000 to the Cavaliers Youth Fund.
The pizza chain's T-shirts were featured during the Cavs' games against the Wizards on Friday in Washington. Wizards fans taunted the Cavs, who won the payoff series that night in Game 6.
The shirts started after James complained about hard fouls, and Wizards center Brendan Haywood called him a crybaby.

Entire article: ESPN - Papa John's to offer Cleveland residents 23-cent pizzas - NBA
Pussies.
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