I'm not sure how any of this is responsive to my post. Who cares if OSU charges more? If you're right in your guess that teams like Nebraska "have arguably more demand," then the market will bear that out and OSU will lose customers and be forced to drop its price back to current levels. BTW--you're kidding yourself if you think that's going to happen. As for your claim that this isn't "going to do anything to stop money being lost to scalpers," well, if you really think that more of what scalpers currently make off $70 tickets won't be retained by the university now charging $125 for the same tickets, then I don't know how anyone can explain it to you. Of course it won't eliminate scalpers altogether, but it certainly will redistribute some of the money they currently make back to the university. And that's a good thing, IMO.