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Everybody is somebody else's weirdo.
Looking to future, more NCAA athletes seek own trademarks
Like their counterparts in the pros, more college football stars are starting to snatch up trademark rights to their names, nicknames and fan slogans.
The NCAA generally forbids its players from cashing in on their athletic success, but by gaining legal ownership of phrases tied to their personal brands, players can pave the way for lucrative licensing deals in the future and can prevent others from exploiting their names.
This month, Ohio State University running back Ezekiel Elliott applied for five trademarks, including rights to use his nicknames "Zeke" and "Eze" on merchandise, according to records in a public database kept by the U.S. Patent and Trademark Office.
Elliott also filed for trademarks to use "Hero in a half shirt" and "In crop top we trust" on apparel, and for the restaurant name "Zeke's Crop Top Bar and Grill," a nod to the junior's preference to roll his jersey up like a crop top.
Entire article: http://bigstory.ap.org/article/c39a...future-more-ncaa-athletes-seek-own-trademarks
OHIO STATE STAR RUNNING BACK EZEKIEL ELLIOTT FILES FOR FIVE NAMESAKE TRADEMARKS
Entire article: http://www.elevenwarriors.com/ohio-...l-elliott-files-for-three-namesake-trademarks
I wonder if one of these days Eddie George's Grille 27 will have some additional competition on High Street.
Like their counterparts in the pros, more college football stars are starting to snatch up trademark rights to their names, nicknames and fan slogans.
The NCAA generally forbids its players from cashing in on their athletic success, but by gaining legal ownership of phrases tied to their personal brands, players can pave the way for lucrative licensing deals in the future and can prevent others from exploiting their names.
This month, Ohio State University running back Ezekiel Elliott applied for five trademarks, including rights to use his nicknames "Zeke" and "Eze" on merchandise, according to records in a public database kept by the U.S. Patent and Trademark Office.
Elliott also filed for trademarks to use "Hero in a half shirt" and "In crop top we trust" on apparel, and for the restaurant name "Zeke's Crop Top Bar and Grill," a nod to the junior's preference to roll his jersey up like a crop top.
Entire article: http://bigstory.ap.org/article/c39a...future-more-ncaa-athletes-seek-own-trademarks
OHIO STATE STAR RUNNING BACK EZEKIEL ELLIOTT FILES FOR FIVE NAMESAKE TRADEMARKS
Entire article: http://www.elevenwarriors.com/ohio-...l-elliott-files-for-three-namesake-trademarks
I wonder if one of these days Eddie George's Grille 27 will have some additional competition on High Street.
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