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We are not fools!

I couldn't agree more, Soul! This is not good enough. ESPiN, we want an apology. Plainly and simply, we want to see that the people involved in this spurious attack are reprimanded. We want you to expose their dishonest practices and put yourself to the same scrutiny and standards of good practice, openness and transparency that you have demanded that Ohio State adhere.

You cannot buy us with trinkets, ESPiN, we will not forget. Tribute Ohio State sports all you want, we will not forget. Blow smoke about what a great place we are, it doesn't matter. You have damaged our university, our players, and our coaches and we will not forget.

Nor will you. We do not have your resources. We do not have your reach and frequency of contact with the sporting public. But we can influence the content side of the equation in ways that you will be unable to monitor or control.

Perhaps now would be a good time to familiarise yourself with viral marketing. We can press the Big 10 to push you out of future contracts. We can circulate a blow by blow refutation of what you printed, draw attention to your ignoring the protests of those interviewed as to the veracity of your reporting of their comments and show this to be every bit the unscrupulous rubbish that it is.

Our protest will not disappear. We will not allow you to destroy the equity of the OSU brand to drive up your traffic. We are from the Midwest. We define "persistence".

Richard Nixon didn't understand it. Neither did Bill Clinton. Johnson & Johnson did during the Tylenol tragedy. Contac didn't. Now is the time for honesty ESPiN. Apologizing When OSU is vindicated in the NCAA report, it will be too late. Eventually, you will be compelled to apologize anyway, why not do it on your own volition and regain some fans?
 
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