ScriptOhio
Everybody is somebody else's weirdo.
Philadelphia Union Announce Bimbo As Shirt Sponsors
Major League Soccer's Philadelphia Union announced Tuesday a partnership with Bimbo, one of the world's largest producers of baked goods. The four-year deal will see the Union sport Bimbo's logo on the front of their jerseys in exchange for $12 million, the most lucrative shirt sponsorship deal for an MLS team, with the exception of the Los Angeles Galaxy.
While the company's name is less well-known in the United States and for Americans likely invokes thoughts of the derisive term popular in the 1980s, its products can be found throughout shelves in Latin America and China, where it has grown into one of the biggest baked goods conglomerates in the world.
Entire article: http://www.goal.com/en-us/news/1110...elphia-union-announce-bimbo-as-shirt-sponsors