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Ohio State University to have new logos

Saw31;2304058; said:
Pretty sure I like this one. Since half the [Mark May] I own has one on it...

I think you are on to something. This is nothing other than a vast conspiracy to bump apparel licensing revenue, so that Gene can have it on his resume before asking for a raise.
 
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y0yoyoin;2303199; said:
i like just the block O...there isn't a need to put "ohio state" with the logo

[FredOU]

1148493906y6AYCr.jpg


[/FredOU]
 
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Ohio State spent $45K for new logos

Ohio State University's recent alterations to its athletic and academic logos and university seal cost $45,000, The Lantern reports.

In an email to the student newspaper, Jacquie Aberegg, assistant vice president of OSU marketing, said the school spent $37,500 on qualitative and quantitative research and another $7,700 on design refinement.

She said the school saved money by turning to faculty, staff and alumni for advice and input.

OSU on Feb. 4 announced the changes, which include a "block O" in the university seal and academic logo, as well as a move to all black writing of "Ohio State" in the athletic logo, previously white outlined in black.

The new looks will become visible in a "rolling change over the next 12-18 months," Aberegg told the newspaper.

...and the Lantern article quoted above:

Ohio State spent $7,700 on design refinement and another $37,500 on qualitative and quantitative research of the new athletic logo, academic logo and university seal it released to the public on Feb. 4, said Jacquie Aberegg, assistant vice president of OSU marketing, in an email.

While the Block “O” has been part of the OSU athletic department’s logo for decades, the words “Ohio State” on the department’s logo will now be all black instead of black and white.

Aberegg said it is important the Block “O” continue to be the mark of OSU varsity sports teams and merchandise.

The academic logo has also been changed to a Block “O” with the words “The Ohio State University” to the right of it.

“The (new) design retains its national recognition and familiarity, while strengthening the presence of the ‘Ohio State’ name to support future marketing applications,” Aberegg said.

However, some OSU students think the new athletic logo is too bold.

“I would have to agree with a lot of other people that I don’t like it as much at all,” said Matthew Ferry, a second-year in biology. “I think having the white spaces in between (the letters) outlined them better.”

.../cont/...

 
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