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What the hell happen to just plain beer!

Discussion in 'Open Discussion (Work-safe)' started by buckeyefool, Jan 26, 2005.

  1. buckeyefool

    buckeyefool He's back and better than ever!

    Anheuser-Busch Launches Souped-Up Beer
    <!-- IMAGE --><!-- PHOTO IMAGE LINK --><SCRIPT language=JavaScript> document.write('<a href="/article/pho?guid=20050125/3d002fc0_3ca7_155272005-01-251321120083'+sendPath+'" />'); </SCRIPT>[​IMG] This undated image released by Anheuser-Busch Cos., shows its a new "brew" to go head-to-head with classic mixed drinks _ traditional suds spiked with caffeine, fruit flavoring, herbal guarana and ginseng.

    January 26, 2005 11:25 AM EST
    ST. LOUIS - Going against the grain in courting the young cocktail crowd, beermaker Anheuser-Busch Cos. is launching a new "brew" to go head-to-head with classic mixed drinks - traditional suds spiked with caffeine, fruit flavoring, herbal guarana and ginseng.

    The world's largest brewer's nationwide rollout this week of B-to-the-E - the "B" standing for beer, the "E" for something "extra" and shown as an exponent of B - came as beermakers look to piggyback strides liquor companies have made in luring young consumers to flavored and mixed drinks.

    Anheuser-Busch test marketed B-to-the-E from in the fall, eventually assessing in 55 U.S. cities whether the new "beer" appealed to 20-something consumers craving something zippy in their highly social, fast-paced lifestyles.

    "It's producing a lot of excitement for this beer category in that consumers and bartenders are not looking at this as a typical beer," in many cases with B-to-the-E served over ice, said Dawn Roepke, the St. Louis-based brewer's brand manager of new-product development. "It's going right up against mixed drinks."

    She declined to reveal sales data.

    Slightly sweet but tart and coming in the aromas of blackberry, raspberry and cherry, B-to-the-E is to be marketed toward "active 21- to 27-year-old experimenters looking for new tastes and options."

    B-to-the-E comes against the backdrop of the company's existing line of Bacardi liquor-branded flavored malt beverages - or malternatives - and the ever-increasing line of alcohol-free energy drinks, often used as mixers in clubs.

    Anheuser-Busch - maker of Budweiser, Bud Light and low-carb Michelob Ultra beers - trumpets itself as the first major brewer to infuse beer with caffeine, ginseng and guarana, the latter a caffeine-bearing herb used in a popular Brazilian soft drink.

    Anheuser-Busch said each can of B-to-the-E packs 17 grams of carbohydrates, along with 4.5 percent alcohol by volume, 54 milligrams of caffeine and 145 calories. By comparison, Anheuser-Busch's Bacardi Silver Low-Carb Black Cherry has 2.6 grams of carbs and 96 calories per 12-ounce serving.

    Before taxes, B-to-the-E generally will fetch $1.29 for a single can, $4.99 for a four-pack of 10-ounce cans, Roepke said. A bottled version is to arrive by the end of February, she said.

    Rival Miller Brewing Co. has no immediate plans for a similar product, but "certainly we'll follow the results of the product and be keeping a close eye on it," spokesman Pete Marino said. Colorado-based Adolph Coors Co. did not return calls for comment.
  2. Thump

    Thump Hating the environment since 1994

  3. DEBuckeye

    DEBuckeye It ain't easy, bein' cheesy.

    It's G to the AY.
  4. Piney

    Piney Stay thirsty my friends Former Game Champion

    What is the over/under of B to the E commercials during the Super Bowl? I am going to say 10.:roll1: All I gotta say is they better be funny!
  5. FCollinsBuckeye

    FCollinsBuckeye Senior Former Game Champion

    or: F to the AD

    This'll last as long as 'clear Pepsi'
  6. Thump

    Thump Hating the environment since 1994

    My favorite color is clear.
  7. RugbyBuck

    RugbyBuck Our church has no bells.

    Either gay or white trash. I'm not sure which. I suppose it could be both, though.
  8. AKAK

    AKAK Well, that's like hypnotizing chickens. Staff Member Tech Admin

    Say it with me.

  9. coastalbuck

    coastalbuck And this one belongs to the Reds!

    I don't want to drink anything with ginsing or gur.... whatever extract! What are those morons thinking?
  10. OSUsushichic

    OSUsushichic Fired up! Ready to go!

    If I see another one of those ads, I'm going to poke my eyes out. They are plastered all over the subway!

    Like Anheuser-Busch products were beer in the first place -- I call it water. :biggrin:
  11. BrutusBobcat

    BrutusBobcat Icon and Entertainer

    Excellent. A-B takes one more step away from making "beer". Personally, I hope that it's a flaming sucess, so that we can seperate the true beer drinkers from the light fizzy drink drinkers.
  12. scarletandgrey

    scarletandgrey Cleverly disguised as a responsible adult!

    I can see the end of the world even A-B is turning into metro-sexuals.....or maybe just straight up homo's
  13. jlb1705

    jlb1705 hipster doofus Bookie

    Wow, I've never seen so much dancing around the g-a-y word in all my life.

    They might as well have said, "B-to-the-E is to be marketed toward people who prefer turtlenecks and track lighting."

    This is just another step in the pussification of the American drinker. This shit is just as lame as Mich Ultra or Bud Light.

    When I walk into a bar, I can usually tell right away who the pussies are. Now, apparently, some of them will be holding signs.
  14. strohs

    strohs Go Bucks!

    Understatement of the year.
    This the gayest, most homosexual, fag-o-licious thing I have ever seen.
    Beer = male.
    Whiskey = male.
    B^e = Gay
  15. jlb1705

    jlb1705 hipster doofus Bookie

    The funny thing is, a real gay guy wouldn't be caught dead with that shit just like any other self-respecting man.

    When I say this is gay, I mean spending-your-entire-paycheck-tuning-up-your-Honda-Civic, listening to Linkin Park and Eminem, taking-supplements-but-not-even-lifting gay. I'm talkin' oldest-guy-in-the-club gay. Atkins Diet gay. Abercrombie gay. Trucker hat gay, but not truck stop gay.

    You can add to that list:

    Any "shot" containing anything under 80 proof = gay (for males)

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