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<TABLE cellSpacing=0 cellPadding=5 width=750 align=center border=0><TBODY><TR><TD><TABLE cellSpacing=0 cellPadding=0 width=750 border=0><TBODY><TR><TD></TD><TD>What's all the buzz about Charles Shaw wines?

There's been lively discussion about Charles Shaw wines of late (perchance made more lively by some very active partakers of the wine). If you find yourself wondering what's all the fuss about, you're not alone. Charles Shaw is actually a table wine…a nice, easy drinking wine sold exclusively at Trader Joe's stores. The real draw for this wine is its rather humble price tag. The price is so low, some have deemed it "Two Buck Chuck." We'll get into the pricing later as not all of our stores are able to have that wondrous $1.99 price.

Actually, we've been buzzing for years…
For those of you who don't know us well yet, our initial reason for being in the business of selling wine is we want to offer our customers good wines for a great deal. Whether it's a very well priced Chard from Australia or a robust red from Chile, we want to be the ones who offer those options at an outstanding value. So, today it's Charles Shaw wines, but we've been offering great deals in the wine biz for over 40 years. In fact, we have several options - right now - in our stores for the same as or a little more for other wines.


</TD></TR></TBODY></TABLE></TD></TR><TR><TD>Why's this mythic wine so inexpensive?

Would you believe we won it all in a poker game? No? Good instincts. The real story is that we made a timely purchase of the stuff when a certain airline (rhymes with bamerican) was unable to have corkscrews on their aircraft any longer. OK, that's a ruse, too, so count that out as well. Those urban myth folks have been burning the midnight oil on this one. The true reason is admittedly a bit more pedestrian, but true nonetheless. Here's the scoop:
• There is a massive glut of wine grapes in California as a result of grape overplanting in the 1990's. This has resulted in excess grape inventories yielding wine for a dramatic reduction in costs.
• The influx of everyday, valued priced wines from places like Chile, Australia and New Zealand also play a role, giving customers more wine options from which to choose. Our capitalist system at work.
• Trader Joe's has a great relationship with our wine supplier. Great meaning that we buy as direct as we can. We've cut out as many middlemen as is legally possible. The supplier buys in huge volume (huge being an understatement at best), is one of the biggest vineyard owners in the world, has the capability to bottle large quantities and can deliver the wine very efficiently for us. So we're able to pass along a great deal to our customers.

Which varietals do we sell?

We carry Cabernet Sauvignon, Chardonnay, Merlot, Sauvignon Blanc and Shiraz
Disclaimer... Taosman does not own or have stock in Charles Shaw or Trader Joe's!

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my policy is no boxes, and no screw off tops :biggrin:
actually, within about ten years or so, virtually all new wines will come with screw tops... yes, this takes away a lot of the romance and mystique involved with opening a bottle, but the simple truth is that natural cork is too inconsistant and has impurities, and synthetic corks are garbage... personally, i am not fond of this move to screw tops, but sometimes technology dictates a move away from longstanding traditions...

since we're on the subject, i know it costs a few bucks more, but you should maybe also check out Folie a Deux, Menage a Trois from Cali... it's a blend of three varietals (go figure) Cabernet Sauvignon, Merlot and Zinfandel and is very nice; with smooth, velvety mouthfeel, luscious ripe berry fruits, and a lingering, chocolaty finish...

(can you tell i work in the industry? :p )
 
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I wonder if that movie hurt the merlot industry. :)
no, not one bit... the whole movie was a joke, making fun of people's uppity attitudes when dealing with wine, especially the connesseurs, aka wine snobs.

everyone noticed when he was talking shit about Merlot, but not as many people noticed that when they first met Sandra Oh's character, he really went out of his way to trash the Cabernet Franc that she poured for them, and that he dogged all Cabernet Francs in general...

the point? the prized wine in his collection, the 1962 Chateau Whatever-it-was, was made from MERLOT and CABERNET FRANC...

so, all this time, his most prized possession was entirely comprised of the two grapes that he showed the most vehement disdain for... Sideways is really a great portrait of irony... although, it's still quite a funny movie even if you missed the very subtle inside joke...
 
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no, not one bit... the whole movie was a joke, making fun of people's uppity attitudes when dealing with wine, especially the connesseurs, aka wine snobs.

everyone noticed when he was talking shit about Merlot, but not as many people noticed that when they first met Sandra Oh's character, he really went out of his way to trash the Cabernet Franc that she poured for them, and that he dogged all Cabernet Francs in general...

the point? the prized wine in his collection, the 1962 Chateau Whatever-it-was, was made from MERLOT and CABERNET FRANC...

so, all this time, his most prized possession was entirely comprised of the two grapes that he showed the most vehement disdain for... Sideways is really a great portrait of irony... although, it's still quite a funny movie even if you missed the very subtle inside joke...

We totally didn't get the joke -- that's great!
 
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since we're on the subject, i know it costs a few bucks more, but you should maybe also check out Folie a Deux, Menage a Trois from Cali... it's a blend of three varietals (go figure) Cabernet Sauvignon, Merlot and Zinfandel and is very nice; with smooth, velvety mouthfeel, luscious ripe berry fruits, and a lingering, chocolaty finish...

(can you tell i work in the industry? :p )

I've had the Folie a Deux Menage a Trois- it is pretty good, and not really too expensive. They've got a white version as well, but I didn't really like it much.
 
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Tried this stuff yet? Pretty decent, gave me a bit of a headache though.
Cheap%20Wine.jpg

What's the word? Thunderbird! / How's it sold? Good and cold. / What's the jive? Bird's alive! / What's the price? Thirty twice.
 
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