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Worst Marketing Campaign Ever? (Papa John's)

OSUsushichic

Fired up! Ready to go!
You Cleveland fans might want to boycott Papa John's. :lol:

Papa Johns Gets Blowback For LeBron Crybaby Shirts | NBA

crybaby-shirt%281%29.png
 
Papa John's to offer Cleveland residents 23-cent pizzas

CLEVELAND -- Papa John's Pizza issued an apology to Cleveland and the Cavaliers for making T-shirts with LeBron James' number and the word "crybaby" under it.
To apologize, Papa John's will sell Cleveland residents a large, one-topping pizza for 23 cents on Thursday. The 23 is an homage to James' jersey number. The company also will donate $10,000 to the Cavaliers Youth Fund.
The pizza chain's T-shirts were featured during the Cavs' games against the Wizards on Friday in Washington. Wizards fans taunted the Cavs, who won the payoff series that night in Game 6.
The shirts started after James complained about hard fouls, and Wizards center Brendan Haywood called him a crybaby.

Entire article: ESPN - Papa John's to offer Cleveland residents 23-cent pizzas - NBA
 
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ScriptOhio;1156264; said:
CLEVELAND -- Papa John's Pizza issued an apology to Cleveland and the Cavaliers for making T-shirts with LeBron James' number and the word "crybaby" under it.
To apologize, Papa John's will sell Cleveland residents a large, one-topping pizza for 23 cents on Thursday. The 23 is an homage to James' jersey number. The company also will donate $10,000 to the Cavaliers Youth Fund.
The pizza chain's T-shirts were featured during the Cavs' games against the Wizards on Friday in Washington. Wizards fans taunted the Cavs, who won the payoff series that night in Game 6.
The shirts started after James complained about hard fouls, and Wizards center Brendan Haywood called him a crybaby.

Entire article: ESPN - Papa John's to offer Cleveland residents 23-cent pizzas - NBA
Pussies.
 
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Ohio residents should call their local Papa Johns today re: the Buy One, Get One for 23 Cents promotion. Columbus and vicinity stores appear to be honoring the special today, despite this originally only being offered to Cleveland.
 
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Hubbard;1159212; said:
Haha in Ytown the lines were hundreds of people deep and couldn't even call the place it was soo busy. Also they all ran out of pizzas....was ridiculous.....


:slappy:

thank god the one in Austintown just burned (the whole plaza on Raccoon Rd) - i have to drive by that place everyday and it would have been a zoo
 
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Dispatch

Papa John's burned by pizza deal
23-cent offer to honor Cavs star melts into 'total chaos'
Friday, May 9, 2008 3:07 AM
By Sherri Williams


THE COLUMBUS DISPATCH

A deal to sell pizzas for 23 cents ended up as pie in the face for Papa John's yesterday.

The offer, intended to remedy a franchisee's insult to Cleveland Cavaliers star LeBron James (No. 23), resulted in closed stores, long lines and angry customers after stores became overwhelmed by the demand. Police were called to help control the crowds at some outlets.

cont'd...
 
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