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Rutgers Scarlet Knights (official troll of PedSU)

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NJ-Buckeye said:
In my 15 years following Rutgers... I do have multiple children .. Rutgers has always had exceptional speed... just not the size...
Team is usually a composite of Florida and NJ kids... thus fast... like the McCourty bros...

Football speed... vs Phila 'Gotta outrun the cops speed'...
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Exceptional speed? I haven't watched Rutgers nearly as much as you but not once has their speed stood out to me. Our WR's were running circles around them last year. The only time I noticed elite speed on that team was when they had Janarion Grant.
 
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They have 7 DBs in NFL right now... some would say you need exceptional speed to play in the NFL

Doesn't matter how much speed you have if your D-line is getting handled.. every DB gets beat if there's no pressure
and same for O-line... a really fast RB or WRs can't do much if the line is caved in

pretty sure they've either led nation or in top tier of blocked kicks for years...
that's indicative of speed...

Grant was quick but when I think of fast... Carroo comes to mind, Sanu and a number of Schiano's fellas.. including Foster ..

They've got some pretty fast kids this year... but again, the line play will make sure you don't see it

It was a lot more fun watching them play in the Big East... haaaaaaaaaa
 
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Dryden said:
Your first mistake is that you're approaching this problem as someone with two functioning brain cells to rub together, and not as a tv/ad exec.
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Alright

I’ll drink a fifth of scotch and snort some blow from a hooker’s navel and revisit the issue. That should put me in the vicinity of said demographic
 
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DaddyBigBucks said:
I’ll have to take your word for it that the ad revenue is based only on the number of TV sets or households in each market.

Not sure I would do it that way if I were in their shoes though, because I’d bet dollars to donuts that the actual number of hours BTN programming watched between the two is not that different, and I wouldn’t be at all surprised if the total number of hours watched in Nebraska is higher.

Note that I’m not saying hours per person, I mean the total hours watched for the state. This already assumes that the hours per person in Nebraska is astronomically higher, which shouldn’t be particularly controversial

Edit: Looks like Rutgers added 20 times as many people as Nebraska in terms of tv market. Might be closer to 15, but let’s call it 20. I would not be at all surprised if the average Nebraskan watches 20 hours (or more) of BTN for every hour watched in NYC/NJ. That would be factor into my decision making process if I’m a tv or ad exec.
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I'm sure there's a lot that goes into it... but so what if the same guy watches your commercial 20 times a week vs 2 times a week? What is the point of saturation ? I'm sure there are studies on that, but I'd hazard it's a diminishing return.
The next step would be to look at things like regional product placement and competition. Do you think you can get more money on your network for a Dodge Ram dealer in Lincoln, or a Mercedes dealer in NYC?
Let's say they target Dodge Dealers in both markets... in which market is that price going to get bid up? I got a feeling there's more dealers in NYC than in Lincoln. But there's still only 1 NBC, 1 ABC, 1 CBS, ... 1 BTN to share however many minutes of ad space is available in a 24hr period.
The next step after that is to consider the income of the people in that regional demographic.
Maybe even specifically the income of the alumni groups. Who do you think earns more on average? A Rutgers or Nebraska grad?
Most of these factors end up swinging towards the big population centers at the hubs of National culture (Rutgers) and politics (Maryland).
 
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kujirakira said:
I'm sure there's a lot that goes into it... but so what if the same guy watches your commercial 20 times a week vs 2 times a week? What is the point of saturation ? I'm sure there are studies on that, but I'd hazard it's a diminishing return.
The next step would be to look at things like regional product placement and competition. Do you think you can get more money on your network for a Dodge Ram dealer in Lincoln, or a Mercedes dealer in NYC?
Let's say they target Dodge Dealers in both markets... in which market is that price going to get bid up? I got a feeling there's more dealers in NYC than in Lincoln. But there's still only 1 NBC, 1 ABC, 1 CBS, ... 1 BTN to share however many minutes of ad space is available in a 24hr period.
The next step after that is to consider the income of the people in that regional demographic.
Maybe even specifically the income of the alumni groups. Who do you think earns more on average? A Rutgers or Nebraska grad?
Most of these factors end up swinging towards the big population centers at the hubs of National culture (Rutgers) and politics (Maryland).
Click to expand...

I’m not going to go into your every point in your post, mostly because that’s way past the point of ambivalence for me.

As for the first point, it’s really two points.

Yes, it’s about repetition, but it’s not just repetition.

I’ll take the 2nd point first. Such a higher percentage of people watch BTN in Nebraska that I would not at all be surprised if BTN commercials hit more eyeballs in Nebraska than in NYC/NJ. Even if it’s the other way around, it’s not by much.

As for repetition, it is painfully obvious to me that AT&T, Auto-Owners Insurance, and every beer company in America believe strongly in the power of repeating their message. I 100% agree with you that there is a diminishing return there, because they are way past that point with me. From my perspective however, this supports my point. Ad execs have clearly sold ad campaigns that are designed to be highly repetitive. This is something we know they value, based on their behavior. And frankly, I don’t blame them.

If you did a survey of people in both areas, how many people in each area do you think have heard of Auto-Owners Insurance. Anyone who watches BTN has heard of them; if they hadn’t been a sponsor of tOSU football radio broadcasts, BTN would be the only reason I’d ever heard their name.

As for the NYC/NJ market having more money per capita; I’m not sure where I heard this but I know from somewhere that what advertisers actually care about is disposable income. Again, the difference there is a lot less than you might think, since the cost of living in the heartland is a fraction of what it is in NYC/NJ. As for those Mercedes dealers... they seem to not think that BTN viewers are their target demographic, based on the number of commercials I see.

Is the NYC/NJ market more lucrative, no question. But it’s not the only question.

I really don’t see adding Nebraska as being THAT different to the B1G, especially when you consider that they have a program that’s been nationally relevant (dominant in fact) in my life time.
 
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In the media and advertising world, "you pay for eyeballs"... the total exposure..

The B1G has huge fan bases... having the access into metro markets that those fan bases NOW live helps everyone.. from the B1G to the TV/cable companies...

My son was at tOSU when my daughter started at Rutgers.. so it made sense she had tOSU gear.. but what was surprising was that I found OSU to be the second most attire on Rutgers campus.. OSU updates were constantly flashed on the scoreboard during Rutgers games... especially when Rutgers was in the Big East... OSU has a big fan base in the NY metro... but disgustingly so does scUM and PedState but not nearly to OSU level (at least in NJ and probably associated why we have such success w NJ recruits)...

Dunno if the Rutgers OSU fandom on campus is the same now that they're experiencing the worst butt kickings of their lifetime... wearing Buckeye gear on campus today probably wouldn't go so well...

but, adding Rutgers and the NY metro singlehandedly adds more revenue to the B1G than any of the other 11
 
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And yet, advertisers will pay a lot more for ads in NYC than Lincoln.
You can keep trying to pretend the disparity isn't there, but it is.
https://www.digitalinformationworld.com/2018/10/most-expensive-states-to-advertise-in.html

And remember... the ad revenue gets split evenly across markets (B1G schools). So having an inflated market (NYC) is to our benefit.

edit: A lot of people won't remember the last time Nebraska was relevant. Their peak today is Wisconsin... and that's generous. They haven't come close to that since joining.
 
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NJ-Buckeye said:
...

but, adding Rutgers and the NY metro singlehandedly adds more revenue to the B1G than any of the other 11
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So you keep saying, but to address your points

  1. Nebraska has fans and alums everywhere too
  2. B1G fans and alums in non-B1G areas already switched to DirecTV (or streaming service) so as to get BTN. If they didn’t, it didn’t matter that much to them I was one of them. I switched to DirecTV in 2007 and when I cut the cord, BTN affected my choice of streaming service.

I hope that at this point we can agree to see this differently. Unless you have a perspective to offer that I haven’t seen before; I’m not going to see that big a difference in the number of eyeballs added.
 
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kujirakira said:
And yet, advertisers will pay a lot more for ads in NYC than Lincoln.
You can keep trying to pretend the disparity isn't there, but it is.
https://www.digitalinformationworld.com/2018/10/most-expensive-states-to-advertise-in.html
Click to expand...

Oh my gosh now you’re just being obtuse

Did I say NYC/NJ was a bigger and more lucrative market; yes, I said it in so many words. Why in the blue fuck are you acting like it’s a point you still need to make?

We’re not talking about ads for NYC or ads for Lincoln

We’re talking about ads ON BTN, that will be watched by such a tiny percentage of New Yorkers that advertisers that pay for them are being ripped off.

At this point, I’m just going to block you though

We’ve had this discussion a thousand times, I’m done
 
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