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The Fall of Modern Civilization.

Discussion in 'Open Discussion (Work-safe)' started by AKAK, Oct 5, 2004.

  1. AKAK

    AKAK If you hear the siren its already too late Staff Member

    Anheuser-Busch to Debut Souped-Up Beer

    Tue Oct 5, 6:59 AM ET Business - AP


    By JIM SUHR, AP Business Writer

    ST. LOUIS - In an effort to revive flattening sales and attract new drinkers, Anheuser-Busch is unveiling a new concoction — a fruity-smelling beer, spiked with caffeine, guarana and ginseng.


    The world's largest brewer said Monday its planned offering — pronounced B-to-the-E, with the "E" denoting something "extra" and shown as an exponent of B — should appeal to 20-something consumers looking for something zippy in their highly social, fast-paced lifestyles.


    The St. Louis-based brewer said the new "beer" — pending governmental approval — should debut in November against the backdrop of the company's existing line of Bacardi liquor-branded flavored malt beverages — or malternatives. The drink also faces competition from the ever-increasing line of alcohol-free energy drinks, such as Red Bull, often used as mixers in clubs.


    Anheuser-Busch said each can of the B-to-the-E beverage would pack 22.5 carbs, along with 6.6 percent alcohol by volume, 54 milligrams of caffeine and 203 calories. By comparison, Anheuser-Busch's Bacardi Silver Low-Carb Black Cherry has 2.6 grams of carbs and 96 calories per 12-ounce serving.


    "The majority of beer drinkers and the people we're trying to approach with this product are not concerned with carbs all the time," Bob Lachky, Anheuser-Busch's vice president of brand management, told reporters during a conference call.


    Convinced the carb-counting craze may be waning, Lachky said "there's plenty of room in the beer industry for innovation not tied to carbs."


    B-to-the-E will be slightly sweet but tart, coming in the aromas of blackberry, raspberry and cherry.


    Anheuser-Busch trumpeted itself as the first major brewer to infuse beer with caffeine, ginseng and guarana, the latter a caffeine-bearing herb used in a popular Brazilian soft drink.


    The brewer did not specify possible pricing for the new beverage, suggesting only that the "very unique product" would fetch slightly more than Budweiser as a premium product.


    "It's not that people aren't drinking beer," Lachky said. "It is one of those things where variety and innovation is more of a factor than anything else."


    Some analysts suggested that Anheuser-Busch was trying to set itself apart in a market with increasing choices for consumers while appealing to a demographic whose taste buds go beyond conventional beer offerings.


    "It's consumer marketing — everyone's trying to do something," said Juli Niemann, a St. Louis-based analyst for RT Jones.


    Anheuser-Busch shares fell 28 cents to close at $50.20 on Monday on the New York Stock Exchange (news - web sites).





    http://story.news.yahoo.com/news?tmpl=story&cid=509&ncid=509&e=20&u=/ap/20041005/ap_on_bi_ge/new_beer
     
  2. DiHard

    DiHard Guest

    how do you think the ad campaign is going to pan out:

    a) a couple of sissy guys drinking it and two hotties pick them up
    b) a couple of modern women drinking it and scores of guys checking them out
    c) or a group of men and women riding bikes off road while drinking the new energy drink and laughing
     
  3. MililaniBuckeye

    MililaniBuckeye The satanic soulless freight train that is Ohio St Staff Member Tech Admin

    If they want to revive slumping sales, maybe they should simply quit making shitty beer. All mass-produced American beers (Budweiser, Coors, Miller, etc.) suck ass...I refuse to drink the shit.
     
  4. AKAK

    AKAK If you hear the siren its already too late Staff Member

    I bet they could get all three in one commercial.
     
  5. DiHard

    DiHard Guest

    of course the bikers would have to be:

    one black male
    one asian male
    one white girlie man
    one white woman
    one hispanic woman
    one black woman
     
  6. AKAK

    AKAK If you hear the siren its already too late Staff Member

    Actually- There would be two of these, they travel in pairs.
     
  7. DiHard

    DiHard Guest

    actually for this drink....the black, asian and white men should all be girlie men.....
     
  8. BrutusBobcat

    BrutusBobcat Icon and Entertainer

    Yes, exactly.
     
  9. FCollinsBuckeye

    FCollinsBuckeye Senior Former Game Champion

    I wonder if this new 'beer' will have rice in it. :lol:
     
  10. AKAK

    AKAK If you hear the siren its already too late Staff Member

    I wonder if it will have any beer in it.
     
  11. FKAGobucks877

    FKAGobucks877 The Most Power-Drunk

    Fucking Arabs.
     
  12. DEBuckeye

    DEBuckeye It ain't easy, bein' cheesy.

    Damn! The country has finally gotten over drinking Zima, and now there's this shit on the shelves.

    What self-respecting man would actually drink this stuff?

    If you need caffeine, drink coffee. If you need berry flavors, eat a hostess fruit pie. If you need a beer, then drink a fuckin' beer!!
     
  13. strohs

    strohs Go Bucks!

    how ghey is that
     
  14. MililaniBuckeye

    MililaniBuckeye The satanic soulless freight train that is Ohio St Staff Member Tech Admin

    Hey, DEB, congrats on your new signature... :biggrin:
     
  15. DEBuckeye

    DEBuckeye It ain't easy, bein' cheesy.

    That's not a bad idea. Don't mind if I do....
     

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